Leveraging the Multi-Billion Dollar Market Using Videos
Did you know that YouTube, the popular video-based social networking platform is viewed by over 1 billion people, who view a total of 250 million hours of video, every day?
Unfortunately, the dedication and natural preference that people, especially students, have for YouTube is substantially lacking when it comes to eLearning and LMS (Learning Management Systems) which has the potential to grow into a $300 billion industry by 2025.
While these software and programs are powerhouses of knowledge, when it comes to making the course attractive to students, many LMS fail to create the kind of curiosity or understanding that is necessary for learning.
This is where video production can help manifold. If LMS and eLearning modules were to integrate more videos to provide lessons in video format, it would help students retain the content and engage with it better.
This happens because videos provide audio-visual stimulus to the brain which helps in improving recall of the subject matter taught via video. It also helps in explaining core and difficult concepts easily by simulating a real classroom or by using interactive role plays.
Here are 5 best practices you should follow while using videos in your eLearning and LMS modules:
Keep your course engaging and entertaining by using a good script structure. (I have one for you, leave a comment if you want me to send it to you.)
Keep them short and simple.
Make longer videos interactive (Use slides, screen shares, etc...);
Always use transcript;Use videos to support scenarios and simulations;
Keep the file-size minimum, but be careful not to jeopardise the image quality.
Here are exemples of Learning Management Systems Videos (LMS):
